Sunanda Sharma*
CUSTOMER RETENTION-AN IMPORTANT MARKETTING STRATEGY FOR BUSINESS COMPETITIVENESS
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Category: IJRFM
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A STUDY ON PROS AND CONS OF OATS MARKETING WITH SPECIAL REFERENCE TO PRODUCT LIFE CYCLE
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C. Rathina Balaji,
MARKETING STRATEGIES ADOPTED BY RETAILERS IN RETAIL STORE: A CASE STUDY OF MAX LIFESTYLE STORE-PHONEIX MALL, LUCKNOW
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Smriti Srivastava*
A STUDY OF FINANCIAL ASSESSMENT OF SELECTED BANKS IN INDIA
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Dr. Arti Gaur* Sunita Sukhija** Julee***
IMPACT OF MUTUAL FUND
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P. Joshva*
RELATION BETWEEN SPOT AND INDEX FUTURES MARKET IN INDIA
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Manmohan Mall* R. K. Bal** P. K. Mishra**
DOES EMOTIONS PLAY AS TOOL FOR BATTLE OF BRANDS: EMOTIONAL BRANDING
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Dr. Akhilesh Chandra Pandey* Narendra Kumar*
ORGANIZED RETAIL INDUSTRY IN INDIA – OPPORTUNITIES AND CHALLENGES
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Tazyn Rahman*
CONSUMER PERCEPTION TOWARDS QUALITY OF FINANCIAL SERVICES (URBAN VS. RURAL PERSPECTIVE)
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Suman Madan* Rohit Garg**
MSMES FINANCING IN PANIPAT REGION (WITH SPECIAL REFERENCE TO TEXTILE INDUSTRY)
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Dr. Neelam Jain* Suman Madan**
