Dr. Balbir Singh*
MARKETING EFFECTIVENESS IN NATIONALIZED COMMERCIAL BANKS

Dr. Balbir Singh*
Prabhakar Bethapudi* Nissil Thomas**
Priti Singh Gautam*
Priyanka Vashisht*
Sumninder Kaur Bawa* Smiti Brar **
S. Pougajendy* Dr. R. Senapathi**
Veena Rani Sachdeva*
Harinder Vir*
Bikramjit Singh*
Jose Varghese*