Dr. K. S. Raghuram*
METRICS ANDMEASUREMENTS OF BIPOLAR BEHAVIOUR OF CONSUMER’S IN FMCG DOMAIN

Dr. K. S. Raghuram*
Dr. M. S. Ramananda*
Prof. Dilip Aher*
Dr. Surender Kumar Gupta* Sarita Verma**
Ali Kheradmand*
M. Ramakrishnan* Dr. Sudharani Ravindran**
Dr. Ravi N. Kadam*
R. K. Sharma* V. Alagu Pandian**
Dr. Monika Singh* Dr. Surender Kumar Gupta**
Kausik K Bhadra* Jayeeta Bhadra**