Dr. G.Ramesh Babu * Prof. A. Dhanalakshmi **
EVOLUATION OF FINANCIAL SERVICES INDUSTRY IN INDIA
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Category: Past
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GROWTH AND PERFORMANCE OF PRIMARY DEALERS IN INDIA DURING POST LIBERALISATION PERIOD
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Dr. Sanjeev Sharma*
EFFECT OF PUBLIC SERVICE ADVERTISING AND THE EFFECTIVENESS OF MEDIA- AN EXPLORATORY STUDY OF FOUR CAMPAIGNS
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Yogita Narang* Atul Narang** Dr. Shalini Nigam***
GROWTH OF FMCG SECTOR CONSUMER GOODS WITH SPECIAL REFRENCE TO HUL AND ITS CORRELATION WITH FMCG INDEX AND SENSEX
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Sneha Sharma* Ravi Kumar Bakshi**
CONSUMER BEHAVIOUR TOWARDS DURABLES IN CHANDIGARH.
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Jyotsana Jaswal*
GREEN PRODUCTS AND GREEN MARKETING
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P.Thulasimani*
“INTEGRATING MIS AND INTERNET MARKETING: A VALUE DRIVEN APPROACH”
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Dr. Sanjay Hooda* Sandeep Aggarwal* Parul Mittal*
GREEN MARKETING: A GIMMICK OR THE REAL DEAL?
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*Prof. Satish C. Sharma ** Harshila Bagoria
CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMS IN BANKING: THE MANTRA TO SURVIVE
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Dinesh Babu Khurana* Dr. Raj Kumar**
IMPLEMENTATION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS IN INDIAN BANKING INDUSTRY
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CS Shruti Rastogi* Dr. Shipra Agarwal**
