Reena Chander* Nisha Sharma**
IMPACT OF PORTFOLIO MANAGEMENT ON SHAREHOLDERS WEALTH
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Category: Past
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INDIAN FINANCIAL SERVICES
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Reena Chander* Nisha Sharma**
PRODUCT PLACEMENT IN MOVIES: A WAY OF BRAND PROMOTION.
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Pavan C. Patil* P. L. Bisoyi**
“PRICING MECHANISM AND EXPLAINING UNDERPRICING OF IPOS”: EVIDENCE FROM BOMBAY STOCK EXCHANGE, INDIA
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Rohit Bansal* Dr.Ashu Khanna**
“BRAND CULTURE TARGETING A RURAL CUSTOMER AND CREATING CONSUMER AT THE BOTTOM OF THE PYRAMID -A REVIEW.
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Neeraj Saini*
RELATIONSHIP MARKETING: A TOOL FOR STRATEGIC COMPETITION MANAGEMENT
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Rakesh Kumar Yadav*
IMPACT OF MACROECONOMIC AND FINANCIAL MARKET INDICATORS ON THE BANKING SECTOR: SOME EVIDENCE FROM INDIA
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Eliza Sharma* Dr Mukta Mani**
CUSTOMER RETENTION-AN IMPORTANT MARKETTING STRATEGY FOR BUSINESS COMPETITIVENESS
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Sunanda Sharma*
A STUDY ON PROS AND CONS OF OATS MARKETING WITH SPECIAL REFERENCE TO PRODUCT LIFE CYCLE
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C. Rathina Balaji,
MARKETING STRATEGIES ADOPTED BY RETAILERS IN RETAIL STORE: A CASE STUDY OF MAX LIFESTYLE STORE-PHONEIX MALL, LUCKNOW
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Smriti Srivastava*
