Yogita Narang* Atul Narang** Dr. Shalini Nigam**
GAINING THE COMPETITIVE EDGE THROUGH CRM – A STUDY ON PRIVATE SECTOR BANKS

Yogita Narang* Atul Narang** Dr. Shalini Nigam**
*Roli Pradhan
Rashmi Sharma*
*Prof. Pallawi B. Sangode
Dr. Hamid Saremi
*Prof.Pallavi Sharda Garg,
*Dr. R.K. Uppal
Deepti Goel*
Dr. Bhavet*
*Dr Kavita **Ms. Neha Chopra,