Mr.B.Prahalathan1, Mr.N.Umakanth2, Mrs.S.Dineshkumar3,
RELATIONSHIP MARKETING AND CUSTOMER RETENTION: AN EMPIRICAL INVESTIGATION IN BANKING SECTOR, SRI LANKAN CONTEXT

Mr.B.Prahalathan1, Mr.N.Umakanth2, Mrs.S.Dineshkumar3,
Dr. Priyadarshini Padhi
Ms. Prasanna Prakash
Ms. R. Nisha Dr. Shammem
Dr. Sangeeta Arora1, Dr. Raminder Pal Singh 2
Dr. Shilpa R. Kulkarni
Prof. (Dr.) Satish S. Ubale
Dr. Atul Bansal* Dr. Mukesh Kumar**
Anil Dawra,
M. Ambigavathi 1 Dr. D. Sridharan2