Nelson Ruwa1, Derreck Chikuni2, Clopas Kwenda3, Trust Mutero4. Christine Hurasha5, Emmerson Chivhenge6
Category: Volume 7-Issue 3-March-2017
IMPACT OF BRAND EQUITY ON THE TOP-OF-MIND AWARENESS (TOMA) in FMCG SECTOR WITH SPECIAL REFERENCE TO TOOTHPASTE CATEGORY
Download FileDr. Priya Grover1 Dr. Sabyasachi Dasgupta2
A study of consumer’s attitude towards modern and traditional values portrayed in Indian ads
Download FileDr.Priya Grover,
Online Brand Communities : Literature Review
Download FileTrishna Kumari Tanwar